May Color Alert®
Phygital • Luminous • Inspiring • Fresh
Tech Off
Tech Off and escape into a world of colour inspired by next-generation technologies. It’s a world filled with a luminous, aqua-green colour that feels full of energy and potential.
Determined as an emerging 2024 colour for North America, Tech Off offers a moment of fresh colour with its uplifting and light hue. Though tech inspired and swirling and invigorating in virtual worlds, it also conjures the natural beauty of the physical world and all of its promise and growth.
Tech Off is an immersive colour in which to escape. But it is not escapist, instead, it is an escape into uninhibited joy, a breath of fresh air, and a splash of cool water, even if it is initially experienced virtually. From interiors, to health and wellness, to fashion, the colour of Tech Off can be realized and experienced in the physical world through various industries, and applications like coatings and textiles.
Waves of aqua-green will create an oasis on vertical and horizontal surfaces when an interior space is awash in Tech Off. With a luminous finish it appears as though light is dancing on the colour and reflecting all around a space. Smaller elements within a space, such as upholstery or tables and cabinetry create little oases in which to escape. Indeed, that feeling of escape implies the health and wellness sides of the colour as it feels cleansing and renewing within a space.
Wrapping a home in Tech Off is just the beginning. It is also anticipated as a strong fashion colour in which to wrap up in clothing and accessories. It adds a crisp note to light and dark neutrals with its fresh look. It can also shift the mood of classic hues by adding a note of sharp colour to navy and black. With a nod to its origin inspirations, Tech Off adds a sense of a digital world when combined with red and orange, and plays up its natural side like a crisp garden in a monochromatic look..
A colour born from technology, that seamlessly merges into the physical world, it’s time to Tech Off.
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2022 were forecast back in 2020. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.