March Color Alert®
Technological • Natural • Meta • Immersive
Connection – our 2024+ Asia Pacific Key Color
Connected online, connected through culture and history, connected with family and friends. “Connected” is an objective and goal for living.
A familiar feeling, red-influenced, medium chroma blue, has emerged that conveys links between the virtual world and the analog world. The aptly named Connection is a color symbol of new innovations. It is the metaverse and technological advancements come to life in a hue that feels balanced and well-proportioned, and feels as comfortable as relationships new and old.
Need a bit of an escape into a virtual world? Perhaps an immersive moment in nature is just the tonic to soothe frazzled nerves. Either way, Connection is a blue of familiarity, comfort, and trust. A key color for CMG Asia Pacific, it emerges on schedule in 2024 offering the energy of tech, buzzing with its blueness, and remains the proverbial color bond to sky and sea in nature.
Breaking away from day-to-day routines becomes easier with a blue that can fill a space with its style and modernity. Whether on the walls, ceiling, or perhaps all, it wraps a space with a color that instantly unites space and inhabitants. Connection is relaxed, inviting, and comfortable. Not only for residential interiors, commercial interiors will benefit from a blue that coordinates with classic corporate colors as well as bringing a bolder touch of nature into play.
Its ability to act as a connector holds true when used in visual communications and design prints. It's a cool, clean balance with brown and beige, a natural progression with leafy greens and aqua, and then turns its tech side on with acid yellow, orange, and metallics. It can also be enhanced with special effects or dramatic shifts in sheen from matte to high gloss.
Whether in a virtual realm or right outside the door; escape, immerse, enjoy … and get Connected.
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2022 were forecast back in 2020. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.