April Color Alert®
Energy • Discovery • Collaboration
Follow Me! – our 2024+ European Key Color
Come on, Follow Me!
That is the call to join together to forge ahead in new directions for work, design, and living. Together, a difference can and will be made and it is with a strong, positive energy that many things can be achieved.
This high chroma, vibrant orange is designated as the main Key Color for 2024+ from the CMG European meetings, but is set to take on the world. It is, indeed, a hue that can get the heart racing and illuminate a path forward. It is a colour of discovery, strength, and collaboration. It is also a comfortably familiar hue as Follow Me! beckons, much as the sun’s rays, to come into the warm light for education, camaraderie, and passion. Societal changes in direction can be daunting, but as a collective, obstacles may be overcome and destinations reached.
Conquering physical destinations may be celebrated with Follow Me! as it is anticipated as a colour for sporting goods of all sorts. Hitting a ball, running a course, or skiing the slopes will be made all the more brilliant with a colour as bright as Follow Me! From rackets to shoes, skateboards to ski poles, the bright orange will be seen as a color of unadulterated joy. In addition, it will take on elements of the automotive world in everything from utility vehicles, motorcycles, and sporty cars. It is excellent in any finish, but high-gloss is particularly important as it appears to glow from within.
Though strong, this hue appears almost juicy and inspires with its possibilities for use in interior home. It stands proud and succulent, especially in glossy finishes, and will be found in textured textiles or as an accent colour in a print. As a solid colour accent wall, or an element within a design, Follow Me! is certain to stir the passions as well as be a mouth-watering addition to a space. Consider it is seating, tableware, or window treatments, to add a sunny note every day. It will also appear in consumer goods as diverse as small kitchen appliances or phone covers. No matter where it appears it makes a statement of positivity.
Bring everyone together to embrace the energy and possibilities with Follow Me!
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2022 were forecast back in 2020. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.