February 2025 Color Alert®
Intellectual • Progressive • Dynamic
Essence
The intrinsic nature or indispensable quality of something that helps determine its nature is the core definition of an “essence.” It is what makes creations special, fuels the catalyst for design, and can seem supernatural. The essence can be the overarching quality that makes something special and unique.
It is also a new, magnificent colour. Essence is a blue influenced hue that takes its inspiring definition to heart. It feels natural and it feels absolutely necessary with an aura that transcends traditional definition. Emerging from European Color Marketing meetings in 2023, to appear in 2025, Essence commands a new, strong presence with a colour that beforehand was merely considered familiar and simple.
Essence is part of a shift in thought and consideration for colours, and especially blue; moving beyond its accepted calming demeanor to a new colour of energy. The red underpinnings of Essence give it a vital note and strength to propel it forward as a new type of blue partner in design. It is a colour with which to advance and indicate a forward moving statement.
The new direction for blue stands to reason that it is heralded as the EU Main Key Colour for 2025. New and fresh, this is a hue that demands attention, but without being brash. It feels intellectual as it relates to spiritual energies, and it is natural, as a colour of the planet. Essence gets attention and still retains its traditional qualities. It can be trusted as a colour of modernity and progression as it graces varied products and design spaces. Indeed, moving forward is a key part of the hue’s creation as it is highly anticipated in automotive finishes and consumer electronics. Essence captures the spirit of being “next” with its dynamism.
As it makes a new stand for blue, Essence will be embraced in residential and commercial design, fashion, and home accessories, categories always ready for a push forward. It will add a redefined edge to a familiar colour, offering an Essence of something new.
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2025 were forecast back in 2023. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.