January 2025 Color Alert®
Sultry • Meditative • Inclusive
Explore
Set off on a new year of colour with a hue that draws one in with a promise of discovery.
Explore is an aptly named colour so nuanced that it elicits a desire for exploration both inward and worldly. A relatively low chroma, near black hue that is subtly infused with sultry red influences, and the slightest hint of blue, it represents a deep meditative state of mind. It immediately creates a soothing atmosphere that suggests sensorial experiences of healing and resilience; becoming a colour invitation for discovering oneself and realizing better directions ahead.
Predicted two years ago to emerge in 2025, it is spot-on trend with fashion’s current love of burgundy red. This even deeper iteration is more contemplative and is the perfect colour playmate for many values of reds as well as nature inspired olive and sage, crisp sky blue, and soft off-white. It is the main Key Colour for the Asia Pacific region of CMG in 2025, and is also anticipated to emerge in Europe and North America. A hue that is ultimately inclusive with its feeling of discovery and sharing, it will likely appear in Latin America, as well, creating a global colour player.
Explore’s immersive quality will become a colour of experiences in the designed space, individually and collectively. A brilliant hue for colour drenching, home spaces will have deeply coloured personal sanctuaries, and public spaces will offer the ultimate chill environments with alcoves and break rooms filled with the deep hue. It can have a multi-sensory appeal when presented in different finishes and textures, offering an inclusive colour that is expansive in use. From walls to flooring, furnishings to accessories, consumer goods and automotive interiors, this is a hue to take on all aspects of the design world. Realized in a matte finish, Explore will appear alluring with a mood of mystery, whether in architectural coatings or textiles. It will also appear as an haute-fashion colour when realized in a high gloss, generating a sharp lacquered aesthetic.
Get out and Explore; a hue ready to embrace personal connections, create a mood for design, and colour a sense of discovery.
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2024 were forecast back in 2022. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.