Every year, CMG members analyze thousands of colors, attend numerous ChromaZone® Color Forecasting Workshops and CMG regional Conferences, and travel the globe in search of the next big thing. The result of all this hard work is the famed World Color Forecast™—a look at anticipated color trends from North America, Europe, Asia Pacific, and Latin America. The Forecast identifies 16 colors from each region, along with the influences and inspirations that define them, and it provides a wealth of color insight to color-design professionals, allowing them the opportunity to focus on the most trending colors for a specific region in a given year.
This year, the 2020+ World Color Forecast™ will be presented at Color Marketing Group’s International Summit, taking place this November in Portland Oregon. Guiding the World Color Forecast™ process is a team of CMG members, each working individually and together to uncover the heart of upcoming trends. This weekend, the North American team – Facilitators from each of the North American ChromaZone® Workshops – convened in Washington DC to curate and steer the results from the North American Workshops.
This weekend, the North American team – Facilitators from each of the North American ChromaZone® Workshops – convened in Washington DC to curate and steer the results from the North American Workshops.
Explaining the Steering process is CMG’s President, Susan Hayes Hoover: “Steering is a dynamic, collaborative process that consolidates the color and color-story information from the ChromaZone® forecasts into the final forecast. ChromaZone® facilitators are invited to attend steering to represent the workshop they hosted. During steering, previous Forecasts and reports are reviewed. Each facilitator represents the ChromaZone® he or she hosted, providing insight into the color stories and colors selected. All of the colors and background information are reviewed, commonalities identified, and the results are consolidated into the final Forecast and report. Overall, the process is collaborative, as steering participants are focused on achieving the most accurate forecast results for the membership.”
All of the colors and background information are reviewed, commonalities identified, and the results are consolidated …
The 2020+ World Color Forecast™ is just one of the many inspiring events happening at the International Summit. To attend the forecast and be among the first to know about our projected upcoming color trends, reserve your Summit spot today. We’ll see you in Portland!
