COLOR, MATERIAL & FINISH TRENDS FOR 2 YEARS FORWARD
As the process of forecasting evolves, Color Marketing Group members are increasingly identifying the need to acknowledge the relationship between color, materials and finish (CMF). While maintaining a focus on color, we have included material and finish trends in our Forecasting Process. Our enhanced Forecasting Process incorporates two Workshop areas:
Step One: Future Thinking Workshops identify a range of macro trends for at least 2 years forward and and lay the groundwork for our ChromaZones where we’ll be forecasting color, material and finish trend directions using either your own trends, or the results from the Future Thinking Workshops.
Step Two: ChromaZone Workshops participants identify color, material and finish trends driven by macro trends. You may use the macro trends discussed during the Future Thinking Workshop (provided on registration), or your own trends.