HOW WOULD WE SEE COLORS IF WE COULD ONLY HEAR THEM?
“We experience the world around us with all of our senses. We often hear and see at the same time – the stimuli merge together in our brains. The latest research shows that our brains do not process sensory perceptions equally. This means that in a world of constant sensory overload, our impressions are perceived selectively and classified according to different sensory channels. In our search for new authentic experiences, we strive to break this pattern and together with you, we ask the question: how would we see colors if we could only hear them?” says Monika Haag, one of the Guest Speakers at this years Asia Pacific Conference in Melbourne, Australia, August 7th to 9th.
Color Marketing Group will be holding their 2018 Asia Pacific Color Forecasting Conference this August 7th through 9th in Melbourne, Australia. As a color marketing professional, join us as we discuss and explore color directions for 2020+.
2020+ Asia Pacific Forecast
We recently revealed the 2019+ Asia Pacific Forecast – now we begin to forecast color directions for 2020 and beyond and YOU can be part of that conversation. Our Conference Color Forecasting Workshops offer a chance to explore and recognize subtle nuances in color, to envision which palettes and color combinations will best attract, inspire, and inform, and to explore the global influences and drivers that affect color directions.
The SOUNDS OF COLOUR
Monika’s first color trend topic – “NOISES OF LIFE” – will turn your attention to sounds that are made by everyday activities.
Welders with protective equipment welding metal in a small workshop. Image courtesy of RENOLIT SE.
In “VOICES OF MUSIC” you’ll encounter sounds that are deliberately created. They provide an emotional balance to our often hectic lives.
Playing electric guitar in concert. Image courtesy of RENOLIT SE.
In “ECHOES OF NATURE” we listen to the sounds that we hear in nature.
Image courtesy of RENOLIT SE.
These acoustic inspirations express the spirit of the age; they are connected to our emotions and their associated color concepts.
Guest Speaker Monika Haag
Monika Haag is Department Head of Corporate Design Management at RENOLIT SE in Worms, Germany, one of the leading European manufacturers of plastic foils. She specializes in wooden materials and has longstanding professional experience in the field of international color and trend research. Learn More.
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