May Color Alert Halo

CMG MAY COLOR ALERT® Halo

Color Marketing Group® (CMG) announces the 2019 May Color Alert®- Halo – appearing now on the world stage.

HALLELUJAH!

Lift your color spirits to the sky with Halo! Rising during Color Marketing Group discussions in Europe in 2017, for emergence in 2019, this light blue has, indeed, arrived to sooth our souls, and eyes, with its soft take on a classic hue.

Beautifully balanced between blue and green, with the perceived lightness of air, Halo adds a sense of weightlessness to any product it touches. It practically feels transparent and its clarity adds to its fresh take on its core color.

Halo is the breath of fresh air for which the world has been longing. It may have originated in Europe, but it is embraced around the world and has, like many other light hues, become season-less. Halo is a welcome addition to color palettes for fashion, home, technology, and myriad other applications, and consistently delivers a message of newness and clarity.

Experience and download the full April Color Alert® color forecast!

Each month CMG highlights one of their 64 World Color Forecast™ colors. Color design professionals forecasted this color trend two years ago and today this forecasted color is appearing in global markets.