Design Thinking – Are you addressing the coping behavior, the symptom, or the real problem?

“The genius power of design thinking was unleashed in the 1960’s. It has been used to solve a myriad of human problems from social change to ergonomic office chairs. You will leave this session on design thinking confident in your understanding of what it is. You’ll hear real examples of design thinking in action, the practical principles that drive it, and how to build a problem-solving culture. Learn how to lead teams to solutions that change the game.”

—Christine Mau, Sr. Brand Strategy Director at Medline

Design Thinker, Christine Mau

Christine Mau, Guest Speaker at this year’s International Summit, was named one of Ad Age’s “Women to Watch.” Christine has been a driving force in the role and value of design thinking in corporations and culture. As a brand strategist and global creative director, Christine has built a career leveraging the power and purpose of design as a problem solving tool with organizations and institutions all over the world.

As Senior Brand Strategy Director at Medline, she leads the brand strategy and creative team. Her focus is on medical and surgical solutions to healthcare providers. Prior to this, Christine led the global design thinking transformation for Kimberly-Clark’s consumer and B2B brands including Kleenex, Andrex, Huggies, and U by Kotex. Christine helped to launch the social change campaign, NO MORE, to raise awareness and engagement around ending domestic violence and sexual assault. She helped co-create the organization’s positioning and signature blue logo, and supported the launch of “UK says No More.”

Awards

Christine’s team’s design and branding work have been recognized by Diamond Pentawards, Effie, The DieLine Awards and others. She has been honored with the prestigious AIGA Fellow award, named one of the 21 Leaders of the 21st Century by Women’s e-News, and a top Brand Innovator by Brand Packaging Magazine. She enjoys her role as a mentor to graduate students at New York’s SVA, a keynote speaker and juror at conferences and competitions worldwide.

2019 International Summit

Country:  USA
Dates:  Friday November 15th to Sunday November 17th,
PreSummit Events: Thursday November 14th.
Location:  El Conquistador Tucson, 10000 North Oracle Road, Tucson AZ 85704
Hotel Reservations: A block of rooms has been reserved for November 12th to November 18th. The discounted room rate will be available until October 21st (subject to availability). Reserve your room soon to avoid disappointment.

2021+ World Color Forecast™

Every year CMG members analyze thousands of colors, attend numerous ChromaZone® Color Forecasting Workshops and CMG regional Conferences, and travel the globe in search of the next big thing. The result of all this hard work is the famed World Color Forecast™—a look at anticipated color trends from North America, Europe, Asia Pacific, and Latin America. The Forecast identifies 16 colors from each region, along with the influences and inspirations that define them. It provides a wealth of color insight to color-design professionals, allowing them the opportunity to focus on the most trending colors for a specific region in a given year.

Who Should Attend?

Global manufacturers, brands, and marketers understand the importance of color marketing to their bottom line. Your company will benefit from creating research fueled and validated products in colors that sell. As a project manager, product developer, designer, manufacturer, CMF designer, color specifier, or anyone who works with color for products you won’t want to miss the important color discussions.

You do NOT need to be a member of CMG to participate in the annual Summit. If you are interested in learning more about becoming part of Color Marketing Group please visit our Membership page to learn more or contact the office.