September Color Alert® - AI Love - Color Marketing Group®

SEPTEMBER COLOR ALERT® – AI LOVE

AI LOVE

Fall in Love with AI Love

It’s said that pink is but a promise of red, but AI Love holds a lot more than a mere promise of a hue. This intense, pink-red, with the slightest influence of blue, bursts with energy and celebrates its connection to fun and technology-driven life. Its tech edge gives it a genderless appeal that also crosses product and design categories. It is not a frivolous color, it is hot, powerful, and unique.

Coming alive during discussions about tech and lifestyle at Color Marketing Group’s 2019 Asia Pacific meetings, to emerge in 2021, it has set the course as a statement color for Action and Recreation, Decorative Home, Fashion, Packaging, and more.

Products for action and recreation will range from sports equipment to clothing to toys with a color that not only plays well with others but makes a great statement of pink power. No longer relegated to specific genders or products, AI Love is free to embrace anything it wants and does so in various values, specialized finishes, and materials.

AI Love brings decorative home fashions to a warming point. With so many cool colors in the market in the past few years, this color becomes a great bridge to warmth, with its cool undertone connecting to current cool spaces, with the overall warmth of the color moving interior spaces in higher energy, warm direction.

Great on its own, AI Love adds a flush geniality to organic-looking hues like olive, mustard, and cocoa, and raises the style level of black, navy, and grey. It plays up its tech-electric side with other energized colors like orange and yellow and can morph its look with sheens and textiles from gloss and hard-edged to matte and flowing.

Find color love for any project or design, with AI Love.

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About CMG’s Color Alert®

Color Alert® is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert® brings CMG’s directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.

Color Marketing Group holds Color Forecasting Workshops – ChromaZones – and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2021 were forecast back in 2019. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG’s World Color Forecast™ which is revealed annually at CMG’s International Summit.

Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert® lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert® allows us to share it with the world.