July Color Alert - Silk Thread - Color Marketing Group®

July Color Alert – Silk Thread

CMG JULY COLOR ALERT® – SILK THREAD

The strength of a thread.

Much as the arachnid knows, there is incredible power in the strength of its deceptively simple silk thread. The color, Silk Thread, emanating from color workshops in North America, emerges with a sense of power. Originally discussed in 2017, to begin appearing in 2019, this pale-yellow infused beige knows its inner strength.

The quiet power evoked by Silk Thread is soothing and contemplative. It is a color of peaceful feelings and offers a respite from a complicated world. It is a bit complex, its yellow undertone, with the slightest influence of red, creating a forward moving hue that is outwardly simple and classic, and offers more beyond a first glance.

Certainly not boring beige, nor pure white, its pale value and low chromaticity give it a different edge. This is a forerunner of more neutral hues to come. Silk Thread is a platform on which to build design. It has the power of a solid foundation, and the lightness to not be too serious. That balance is the core of its strength.