Make Design Matter

“Cross the stream of change with seven design steps to inspire you and get you to the other side.”

—David Carlson, Strategic Creative Director

Guest Speaker at this year’s International Summit, David Carlson will talk about his little red pocket guide to meaningful design. Make Design Matter comprises seven stepping stones that inspire you to cross the stream of change and get you to the other side, firm and dry.

The guide is a bridge to an important iterative and strategic approach based on holistic thinking, shared wisdom, and reflective insights. It will help you to make design better – and matter!

The seven steps facilitate a convergence of different fields to inspire designers, clients, and organisations to evolve more evocative design solutions. It involves less design and more thought, enabling designers to create value for business and improve the human condition through empathy and focus on human well-being and collaboration.

About the Speaker

David Carlson has 30 years experience of business and brand development, design thinking, future scaping, holistic sustainability, and creative ideation and conceptualization processes. He is the founder of David Design, David Report, and Cities of Love Scandinavia. He currently holds a position as Creative Director for the Swedish brands Orrefors and Kosta Boda. He is a board member of Svensk Form, the design association mandated by the Swedish government to promote Swedish design. He has a great passion for photography and his landscape and rose pictures are widely appreciated. His social life reflects his cross-pollinating mindcast and he is President of a nature conservation organization.

2019 International Summit

Country:  USA
Dates:  Friday November 15th to Sunday November 17th,
PreSummit Events: Thursday November 14th.
Location:  El Conquistador Tucson, 10000 North Oracle Road, Tucson AZ 85704
Hotel Reservations: A block of rooms has been reserved for November 12th to November 18th. The discounted room rate will be available until October 21st (subject to availability). Reserve your room soon to avoid disappointment.

2021+ World Color Forecast™

Every year CMG members analyze thousands of colors, attend numerous ChromaZone® Color Forecasting Workshops and CMG regional Conferences, and travel the globe in search of the next big thing. The result of all this hard work is the famed World Color Forecast™—a look at anticipated color trends from North America, Europe, Asia Pacific, and Latin America. The Forecast identifies 16 colors from each region, along with the influences and inspirations that define them. It provides a wealth of color insight to color-design professionals, allowing them the opportunity to focus on the most trending colors for a specific region in a given year.

Who Should Attend?

Global manufacturers, brands, and marketers understand the importance of color marketing to their bottom line. Your company will benefit from creating research fueled and validated products in colors that sell. As a project manager, product developer, designer, manufacturer, CMF designer, color specifier, or anyone who works with color for products you won’t want to miss the important color discussions.

You do NOT need to be a member of CMG to participate in the annual Summit. If you are interested in learning more about becoming part of Color Marketing Group please visit our Membership page to learn more or contact the office.