November 2024 Color Alert®
Faded Denim from Europe
Sturdy • Comfortable • Neutral • Easy
Freedom
Faded, but by no means dull…
This pale blue is a colour that connects the world, a colour that is embraced, coveted, worn, and loved by all generations. It has a life beyond merely being a colour to something that defines textiles and embodies lifestyles.
Faded Denim is a hue weathered with time and wear. A pure blue, slightly muted and with minimal chroma, it is instantly recognizable for its relationship to workday and leisure garments that are sturdy and comfortable. As a colour for all, it is practically a neutral hue as it moves freely amongst activities as a background colour that remains a constant to lives, family and friends, work and home.
A hue with this level of comfort is at ease in any surrounding. Perfectly adept at coordinating with fashion and accessories to create a laid-back vibe, or be battle-ready for work. Jackets, pants, suits, dresses, and all manner of fashion items, elicit an aura of cool and simplicity as a counterpoint to the high-chroma colours connected to rapid-speed lifestyles. Faded Denim gets the job done with no drama and a slight sense of humble pride.
Discussed at European Color Marketing Group meetings for 2024+, it is a clear and present colour for the world. Of course, fashion, as mentioned, embraces this colour and all of its meanings, but it is also a new balancing neutral for interior and exterior home. Faded Denim is a cooling and natural player with grey, adding a look that suggests misty blue skies and softening grey’s industrial origins. It adds a freshening balance to warmer hues and palettes as a counterpoint to sand, cocoa brown, ivory, and taupe. Walls, textiles, upholstery, and flooring will take on this hue with various textures and finishes. Matte looks offer a bit of repose and friendly comfort, gloss finishes offer a contemporary take, and special effects, like metallics, make it glisten with subtle liquid sparkle.
Faded Denim is a colour that suggests an easier take on life as it offers a soothing hue that plays well with others. A colour as comfortable as a pair of jeans, as refreshing as a misty sky, and sophisticated enough to coordinate effortlessly with other hues.
Make Faded Denim the colour that helps ease your day, wardrobe, home/office, and life.
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