We already introduced you to the Future Thinking Workshop, now we want you to meet the Future Thinking Guest Speakers who will share their tips and methods for trend forecasting. They’ll give you ideas on where to look for trends; how to connect the trends with color; how to find and interpret trend origins, how to develop original thinking, and the logic behind how particular color trends impact consumer products.
Montaha Hidefi – TIGER Drylac Canada, Strategic Marketing Manager and Business Development, Color Trends Consultant and Advisor
Greatly involved with designers and clients in various industries, Montaha offers advice on color trends, forward-trend visions, and color palettes. She conducts trend seminars and workshops around the world including North and Sount America, Europe, Asia and the Middle East.
A published author, she recently authored a chapter on “Color and Design” for the American educational Shop! MaRC Program; the retail industry’s only globally recognized credential in the in-store marketing industry, and a chapter on color trends for the 2nd edition of “Colour Design, Theories and Applications” edited by Janet Best and soon-to-be-published by Elsevier.
Montaha is also a regular contributor to the London-based “MIX Magazine” by Colour Hive, for color, design, trends and material.
Paula Leonard – Hü Designs
With over two decades of experience, Paula is an industry leader in trend forecasting and color, material and finish (CMF) design. After growing up on a printing pressroom floor and years of managing print production, Paula discovered her passion for CMF in the Industrial Design Group at Apple Computer. There, she learned how to think in L*a*b* rather than CMYK, and to partner with suppliers to achieve amazing product finishes. At Dell Computer, Paula built the Industrial Design department’s CMF competency through defining processes on color specification and control, as well as creating a framework for trend identification and use in the design development process. She also defined multi-generational CMF strategy and designed the color palette for all hardware products.
After relocating to North Carolina in 2016, Paula started Hü Designs, where she assists clients in identification of macro, design and color trends, and the customer-focused application of those trends to products in the form of color, material and finish strategies.
Mark Woodman – International Color Expert, mark woodman design + color LLC
Mark Woodman is a passionate designer, detailed writer, inquisitive trend analyst, and celebrated international speaker. He is also the Design & Color Creative Consultant for DuPont High Performance Materials, and the Principle/Owner of mark woodman design & color LLC.
Mark brings the dynamic combination of applied design and color to life spaces and offers the same energy when consulting on products or sharing interactive, engaging presentations to other design professionals, client groups, and students. An all-encompassing, traveled life education has allowed him the opportunity to incorporate many disciplines into his work. From designing, to writing, to speaking on international stages, and everything in between, it is design and color born of passion.
Remember to plan your hotel and travel to include this Pre-Summit Optional event taking place on Thursday November 9th!
