July 2024 Color Alert®
360 Degrees. from Europe
Intense • Fresh • Tech-Nature
360 Degrees.
Is it Blue-green or Green-blue? No matter how it is perceived, 360 Degrees generates a colour revolution with style and a sense of pleasure. It’s a colour that travels full circle impressing natural and technological vibes on the viewer. It is embraced, particularly, by a generation that has never been tech-free, yet crosses age lines as a hue that can feel sincere, frivolous, or sophisticated, much as nature and tech can be.
Officially a medium chroma, green-based blue, 360 Degrees expresses the intensity of an unlimited stream of information as well as deep water. Recognized for also having a slight retro touch, it is a hue that can exude the joy from an online game, or splashing in a lake. Considered as an emerging colour for 2024, during CMG 2022 European color workshops, it is appearing across many categories as the easy hue extends to products as varied as automotive, consumer goods, and fashion and accessories.
It can embody a fresh eco-vibe for a fuel-sipping city car, or appear as a modern version of “racing green” for a sports car. Gleaming in high gloss enamel, or sparkling with metallic effects, 360 Degrees moves far beyond the automotive world of silver, black, and white to something invigorating and unique.
For daily use, it is a colour for everything from brooms to brushes, home décor and dishware. Expect it in prints as a coordinating hue with pinks, bright blue, as well as mixing with greens from light to dark. With its slightly darker value, it is a hue that will add a more settled attitude yet is still fresh and bracing.
360 Degrees delivers a bright dash of colour to wardrobes with its punch of higher chroma and may be a perfect complement in leisurewear or dressier ensembles. In accessories, adaptions of the colour will appear in handbags and shoes, as well as travel luggage and tote bags. 360 Degrees also adds a natural colour note whether in jackets or golf shirts, socks or scarves.
360 Degrees is a colour with ease that, as its name suggests, can travel full circle with inspiration and be full of style and possibilities.
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