Wednesday, July 10, 2024, Virtual

Overview

Topic: THE FOUR AESTHETIC DIRECTIONS: What clients REALLY want but can’t yet articulate.

When: Wednesday, July 10, 2024
Time: 12 pm – 1 pm Eastern
How to Join the webinar: Zoom details will be sent upon registration.
Registration Fees: This is a CMG complimentary members-only event.

Everything your clients desire but cannot directly tell you is revealed in their aesthetic direction. Clients create everything twice: first in their minds, then in reality. The 4 aesthetic directions reveal those submerged design desires your clients cannot yet describe as they just lack the vocabulary. The four directions make it easy for clients to understand both their big-picture aesthetic directions as well as articulate specific desired outcomes in more precise detail. Successfully translating client goals into clear aesthetic directions increases trust in your expertise and your bottom line!

Key Takeaways:

How to:

speed read client needs
dive deeper into your personal aesthetic
understand clients with preferences different from your own
better understand the language of aesthetics: design weight, design amount, line speed, shape, fabric texture, and dimension

Lisa Maria Pippus has a background in image consulting and personal branding with a focus on zero-waste and sustainability in wardrobe. Her 5-step method helps executive clients tell their stories with a 35-item wardrobe, her university students develop a powerful personal brand, and fashion design companies understand clients’ aesthetic compass. Lisa’s approach is cinematic, philosophical, and practical. Over-consumption is questioned through understanding the socio-historical power codes of style, fabric, and color codes. Applying the design principles behind personal aesthetic directions empowers a true post-consumption luxury wardrobe: less clothing and more truthful expression.

Style is a Language

Regardless of where you are in your career, knowledge is important. Sharing our members’ wealth of color knowledge is at the heart of CMG. CMG’s ColorSpeak™ series offers single-topic webinars on a multitude of color design subjects, delivered by CMG industry leaders. Gain a fresh perspective on color design, CMF design, and future trend hunting.