ROARange and Ruptura MAXIMIZE Color Alert® Color Exploration
Techmer PM has partnered with Color Marketing Group® to bring members the TechmerVision Color Exploration ROARange and Ruptura MAXIMIZE, an extension of the Color Alerts® which explores colors in combination with the forecasted color.
TechmerVision Color Exploration
When applying trend or directional colors during the product development process, one may need to do some further color design exploration to identify the perfect product color. By using the TechmerVision digital color tool to explore Color Marketing Group’s Color Alert® MAXIMIZE, colors in combination with the Color Alert monthly forecasted colors, designers are able to visualize color nuances, interactions, and harmonies to accurately and quickly prototype colors for products that are on-trend.
Color Alert® MAXIMIZE
Boost your designs, and make your statement with a bold shot of red, specifically ROARange and/or Ruptura. Propelled with their yellow/red core, they have the sass to drive style that can be acutely serious, or seriously flippant.
Already appearing in home and fashion, commercial and residential products, and personal electronics and accessories, this hot pair of reds insists on making their presence known, ROARange and Ruptura don’t stand by quietly, and don’t take no for an answer. The full on power they possess is bold whether in a subversive matte finish, or glistening in high gloss. With a special effect they can be space age or lava flow hot, these are reds with no boundaries.
Read the full Color Alert® and Color Alert® MAXIMIZE color story.
TechmerVision Color Exploration is a web-based color tool that accurately visualizes forecasted color directions beyond the actual hue. It provides a quick and affordable way to increase color harmony while minimizing color discordance during the product development cycle. The aim is to help designers translate their inspiration into color for application and for design development purposes.
TechmerVision Color Explorations can be downloaded from the member-only Reports area.
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