June Color Alert - Suzhou Silk & Moo - Color Marketing Group®

CMG JUNE COLOR ALERT® – SUZHOU SILK AND MOO

With only marginal differences in lightness and chroma, the virtually twin hues of Suzhou Silk and Moo, emanating from color workshops in Asia Pacific and Europe, respectively, are a new breed of violet. Conceived in 2017, to emerge in 2019, these new versions recognize the restorative power of violet, the vitality of lavender, and the international reach of Color Marketing Group’s research. They are also indicative of new generations’ love of slightly subversive color.

A New Breed of Violet

Gone are the days of violet colors existing only for the ruling class and wealthy. Suzhou Silk and Moo are colors that embrace everyone and call to mind comforting, healthy moments, with a penchant towards being slightly underground and cheeky.

Suzhou Silk is considered gender neutral and has the ability to cross the line between bold and pretty. It is sumptuous and easy-going. Its depth offers a tranquil and peaceful perspective that underscores the newness of the hue with its various meanings. Suzhou Silk is a diverse hue that appears in sports equipment and cosmetics, technology accessories and fashion accessories, embracing each product category with confidence.

The lighter value twin to Suzhou Silk is Moo. It is fresh and feels like never ending spring. It suggests rebirth and well-being as it calls to mind fields of lavender with an intoxicating scent.

Read the full Color Alert®