North American 2020+ World Color Forecast™ Key Color
This month we spotlight our North American Key Color, forecast during our 2018 events to emerge in the market in 2020. This Key Color is one of 4 regional colors selected from our 2021+ World Color Forecast™.
Blast the next decade with alternating currents!
A color suggestive of alternating currents, Electrum is the 2020+ key trend color for North America and the beginning of a new decade. The complex green-influenced gold metallic has a chameleon quality that allows it to shift between the two hues and take on altered energy in concert with other hues. This is not a chameleon color to match the background, but one to enhance it.
Electrum represents different paths as 2020 approaches and symbolizes the complexity of the future. Its color intricacy will enhance everything from action/recreation to home accessories and the metallic influence of its gold will touch personal care products, electronics and graphics.
Watch for the debut of Electrum in 2020. It is complex, with the ability to follow numerous paths, and is a key trend color for a coming decade of numerous possibilities.
Download the Key Color PDF.
ABOUT COLOR MARKETING GROUP®
Color Marketing Group®, founded in 1962, is a not-for-profit international association of color design professionals who forecast color directions and is a forum for the exchange of all aspects color. Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists. Color forecasting events are held throughout the world and the results from these events become part of the global World Color Forecast™ revealed at the annual International Summit.