North American 2020+ World Color Forecast™ Key Color

This month we spotlight our North American Key Color, forecast during our 2018 events to emerge in the market in 2020. This Key Color is one of 4 regional colors selected from our 2021+ World Color Forecast™.


Blast the next decade with alternating currents!

A color suggestive of alternating currents, Electrum is the 2020+ key trend color for North America and the beginning of a new decade. The complex green-influenced gold metallic has a chameleon quality that allows it to shift between the two hues and take on altered energy in concert with other hues. This is not a chameleon color to match the background, but one to enhance it.

Electrum represents different paths as 2020 approaches and symbolizes the complexity of the future. Its color intricacy will enhance everything from action/recreation to home accessories and the metallic influence of its gold will touch personal care products, electronics and graphics.

Watch for the debut of Electrum in 2020. It is complex, with the ability to follow numerous paths, and is a key trend color for a coming decade of numerous possibilities.

Download the Key Color PDF.



Color Marketing Group®, founded in 1962, is a not-for-profit international association of color design professionals who forecast color directions and is a forum for the exchange of all aspects color. Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists. Color forecasting events are held throughout the world and the results from these events become part of the global World Color Forecast™ revealed at the annual International Summit.




Join the discussion 2 Comments

  • Dear Sir or Madam,

    Please be kind to send me informattion how to obtain a “SWATCH COLOR” for Interior and home colors.
    My question is if these colors apply to North America territory or will cover overseas too.
    It will be nice to have an universal color swatch trends for 2020 that covers all the 4 seasons worldwide
    Thank you and I look forward to receive your feedback.
    I am sure that GRETA THUNBERG will be a source of inspiration!

    • Dear Lucia. Thank you for your message. Color Marketing Group is presenting four 2020 Key Colors during September. Each Key Color page has the color notations for each Key Color and can be accessed at These are regional Key Colors and can be applied within their region and globally. CMG forecasts annually rather than seasonal color directions. Please let me know if you need anything else.

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