“Only viewing what’s within your own industry causes tunnel vision and you miss the outside influences.”
Tom Hreniuk, Creative Development Manager, Mohawk Industries, Residential Resilient
Member Spotlight Tom Hreniuk
Our Member Spotlight is on Tom Hreniuk, the Creative Development Manager for Mohawk Industries, Residential Resilient. Tom is responsible for creating designs. He ensures that the creative vision and the look of the materials are transplanted into the final product, sacrificing as little as possible and creating new innovative products. From a design perspective, color and design are at the forefront of his daily activities. For color, he is involved on the technical side for each step in the development and manufacturing process. This means that he needs to know the changes that happen to color but also stay current on color trends.
How do CMG’s Forecast and color information help you within your position?
“The most beneficial part about the CMG Forecast is the collaborative aspect. Knowing how other industries are forecasting and how this affects our arena gives a better insight for future colors. Only viewing what’s within your own industry causes tunnel vision and you miss the outside influences.”
How do you apply the color forecasts to your product development cycle?
“We include the color forecasts into our trend sessions at least once a year. Also, we take a quick peek at the forecasts before any major launches to make sure we are on the right track.”
Share with us a color design project that you worked on where the right color made all the difference?
“I think the toughest thing for color development is when you have that large customer project and you are awarded business with only one or two SKUs. Of course they are the ones who usually have the customer base with a certain demographic so your colors have to be spot on. The colors have to be trendy for longevity but still have to be geared for that certain customer. When you hit it, you hit big.“
About Mohawk
Ever since we rolled out the first Mohawk carpets in 1878, we’ve built quality into every flooring product we make. We continue that tradition today with revolutionary product innovation, award-winning design, and a talented team dedicated to outstanding service. We’re proud to assemble 100% of our carpet products in the United States—and proud to lead the industry as a trusted brand in flooring.
We take this leadership role seriously: Mohawk invests heavily in environmentally responsible practices, from developing renewably sourced products to keeping our facilities and delivery systems streamlined and efficient. We’re dedicated to running our business in the best way we can, and to making a positive impact in our communities.
It’s all part of our mission to create innovative products that make life better… and to bring you the best floor possible.
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