AUGUST COLOR ALERT® – Handmade
With muses such as arts and crafts, artisanal items, made by the hand, and presented with heart, Handmade is filled with inspiration.
This rich, chocolaty brown, with both yellow and red undertones, connotes artisan craftsmanship and a connection to creativity. With a hue inspired by such disparate origins as confections, handcrafted pottery, hand-tooled leather, and architectural accents, Handmade emerges as a true “makers” color. Originating during Color Marketing Group’s Asia Pacific meetings in 2018 to emerge in 2020, Handmade is a hue to suggest all things that come from the hand and heart.
With a desire for warmth and security paramount in interior home, Handmade meets the call with a hue that is familiar and friendly. It can appear simple or sumptuous depending on materials and finishes. And whether in paint or furnishings, Handmade is natural, inviting and evokes an Arts and Crafts legacy.
Often derided in fashion as “boring brown,” Handmade is celebrated as a classic for shoes, bags, and business cases and is staking a claim as a more modern alternative to black.
Auto interiors in Handmade suggest the custom work of past vehicles. It is a welcome relief to ubiquitous black and grey and adds the warmth from home to redefine automobile interiors. Handmade’s rich brown is reminiscent of luggage with the details and rich textures of vintage travel cases conjuring a sumptuous effect that will enhance automotive interiors, whether driving in the city or cruising the highway.
Handmade is inspired by many things, which is part of its colorful charm. Cuisine is often an inspiration for color and that is certainly true of chocolate. The mere mention of “chocolate brown” is enough to stand taste buds at attention and elicit a longing from those who adore the cocoa bean’s power. Artisanal confectioners have introduced a new world of “handmade” chocolates and sweets, and Handmade celebrates its that sweet inspiration.
Somewhat charming, filled with meaning, and inspired by many origins, Handmade is a modern, on-trend take on brown that finds comfort and acceptance in almost any application.
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