August Color Alert® - Handmade - Color Marketing Group®

AUGUST COLOR ALERT® – Handmade

With muses such as arts and crafts, artisanal items, made by the hand, and presented with heart, Handmade is filled with inspiration.

This rich, chocolaty brown, with both yellow and red undertones, connotes artisan craftsmanship and a connection to creativity. With a hue inspired by such disparate origins as confections, handcrafted pottery, hand-tooled leather, and architectural accents, Handmade emerges as a true “makers” color. Originating during Color Marketing Group’s Asia Pacific meetings in 2018 to emerge in 2020, Handmade is a hue to suggest all things that come from the hand and heart.

With a desire for warmth and security paramount in interior home, Handmade meets the call with a hue that is familiar and friendly. It can appear simple or sumptuous depending on materials and finishes. And whether in paint or furnishings, Handmade is natural, inviting and evokes an Arts and Crafts legacy.

Often derided in fashion as “boring brown,” Handmade is celebrated as a classic for shoes, bags, and business cases and is staking a claim as a more modern alternative to black.

Auto interiors in Handmade suggest the custom work of past vehicles. It is a welcome relief to ubiquitous black and grey and adds the warmth from home to redefine automobile interiors. Handmade’s rich brown is reminiscent of luggage with the details and rich textures of vintage travel cases conjuring a sumptuous effect that will enhance automotive interiors, whether driving in the city or cruising the highway.

Handmade is inspired by many things, which is part of its colorful charm. Cuisine is often an inspiration for color and that is certainly true of chocolate. The mere mention of “chocolate brown” is enough to stand taste buds at attention and elicit a longing from those who adore the cocoa bean’s power. Artisanal confectioners have introduced a new world of “handmade” chocolates and sweets, and Handmade celebrates its that sweet inspiration.

Somewhat charming, filled with meaning, and inspired by many origins, Handmade is a modern, on-trend take on brown that finds comfort and acceptance in almost any application.

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About CMG’s Color Alert®

Color Alert® is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and Asia Pacific directional Forecasts, Color Alert® brings CMG’s directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.

Color Marketing Group holds Color Forecasting Workshops – ChromaZones – and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2020 were forecast back in 2018. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG’s World Color Forecast™ which is revealed annually at CMG’s International Summit.

Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert® lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues.

Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals and Color Alert® allows us to share it with the world.

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