EUROPEAN KEY COLOR 2021+ – Raison d’Etre

The future will continue to unfold, and Raison d’être will emerge to add warmth, balance and depth.

During September we will highlight our 4 regional Key Colors selected from our 2021+ World Color Forecast™ which we predicted back in 2019.

Welcome to “Planet Living Room” and the preview of a color that is, indeed a pre-view. Raison d’Etre is at once earthy and slightly synthetic in appearance. It is a warm neutral with a red undertone that suggests both the natural and artificial worlds.

Determined by color experts at CMG’s European meetings in 2019 as a key color for emergence in 2021+, Raison d’Etre is the connection between nature and the built environment, that the entire planet is home and needs endless respect. Raison d’Etre is a color of balance to add comfort and a sense of reason.

Raison d’Etre will be found across all industries, with emphasis given to special effects, finishes, and textures. The variation in effects adds to the balancing nature of the color and creates a “just right” application whether transportation, fashion, home décor, or anything else. The subtle depth of Raison d’Etre suggests the need for profundity in a superficial and fast-moving world with ongoing global events shifting almost everything,

For home interiors, Raison d’Etre will bridge the greys, so prevalent now, by appearing in both matte and gloss finishes in architectural coatings. Textiles and furnishings will bring balance and richness to spaces in myriad textures and finishes and when enhanced with metallic finishes, Raison d’Etre will be the hue for appliances large and small.

As a color for balance, Raison d’Etre will bridge the synthetic with its naturally inspired hue with more sparkle in metallic finishes. Hovering between classic metal colors like silver and gold, it offers warmth and depth for professional and leisure transport, personal automotive and sports recreation vehicles.

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About Color Marketing Group’s World Color Forecast™

Color Marketing Group’s multi-industry color design professionals collaborate globally to arrive at their forward-looking color palette of 64 colors. These forecasted colors are supported by color stories that contain each color’s drivers and influences two years ahead. Each of the four global regions of North America, Europe, Asia Pacific, and Latin America, identifies their Key Color from their 16 forecasted colors. Product designers across all industries have been influenced by Color Marketing Group’s World Color Forecast for over 57 years.

Color Sells and the right colors sell better.®Color Sells and the right colors sell better.®Color Sells and the right colors sell better®SaveSave

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