Grounded with cultural roots, with eyes cast forward, Renacer is the color conduit to achieve those goals.
During September we will highlight our 4 regional Key Colors selected from our 2021+ World Color Forecast™ which we predicted back in 2019.
Preview a 2021 color that is a dark, highly saturated violet hue that connects nature and spirituality. Renacer, a CMG Latin American Key Color for 2021+, embodies the rebirth Latin America. Latin American color experts determined that it embraces multiple elements of society, amidst the spectre of global events.
Weaving the landscape with multiple cultures, Renacer translates the multiplicity of the region to a complex hue that reflects the DNA of its internal color influences. Red and blue merge to create the underlying violet color, and black is added to create depth and a mature definition.
Able to tell a story of depth and compassion, Renacer will appear in graphics in print and digital works with its balanced, yet powerful look. Packaging and consumer goods will also embrace this hue as a color with a powerful message, but still connects to the past, nature, and humanity.
Fashion often sends a message before the wearer says a word and Renacer will convey the same messages here as it does in graphics and visuals. The importance of its “key color” designation underscores its use in fashion for wardrobe staples as well as accessories, and garments for all genders and generations. Renacer makes its statement for the future, for all.
Standing strong on its own, Renacer is also an important hue to combine with others such as yellow, green, pink and blue; all hues that connect planet to humanity and the animal world. It has the power and presence to take on high gloss, as well as matte and metallic, finishes, and with that can translate its color to elevating various product lines such as transportation, consumer electronics, and recreational items to a new level.
About Color Marketing Group’s World Color Forecast™
Color Marketing Group’s multi-industry color design professionals collaborate globally to arrive at their forward-looking color palette of 64 colors. These forecasted colors are supported by color stories that contain each color’s drivers and influences two years ahead. Each of the four global regions of North America, Europe, Asia Pacific, and Latin America, identifies their Key Color from their 16 forecasted colors. Product designers across all industries have been influenced by Color Marketing Group’s World Color Forecast for over 57 years.