April Color Alert®

APRIL COLOR ALERT® 

Intervalo is for those moments in between, to pause, reflect, and reset.

A deep blue with a nuance of green, Intervalo emerged from CMG color workshops in Latin America and Europe in 2020, with anticipated arrival in 2022. Indeed, not only has it arrived in those regions, but around the globe as a color statement for the world experiencing a resetting interval.

Intervalo is neither a breathy pastel, nor a dark ponderous hue, it is a bridge color between ever popular blues and greens, but with an identity and confidence all its own. It is a hue which represents a pause, and as a transitional color secures a passage through ideas and designs from automotive to fashion to home.

For interiors, it sets a mood that is comforting and natural. It will appear as an accent color in home accessories and be a painted finish on cabinetry and appliances. It will be a hit with paint and wallcoverings as well as in tile and rugs. The color will take on a new importance in seating pieces as furnishings upholstered with Intervalo’s hue embrace their role as vessels for respite and moments of calm.

In fashion it is a color that acts as a bridge between genders and ages, a great color for anyone. It can be as formal, or casual, as the material with which it is created or the garment it adorns. It is a strong hue for athleticwear and sports equipment or, with the return of “revenge dressing,” looks elegant for times when dressing up is desired. Intervalo can move from the gym to restaurant with ease, flowing between scenes as it flows through the intervals of the day.

Intervalo is often mixed with other hues and it appears quite seductive when enhanced with special effects. It takes on a mineral dimension that few others can imitate. Whether in personal electronics, handbags, or jewelry, it is a brilliant ground color for multi-hued effects. For the world of interiors (and exteriors) it increases its style quotient with a mix of sheen levels from matte to high gloss.

Each day is filled with resets and transitions and Intervalo makes the transitions smooth and immensely colorful.

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About CMG’s Color Alert®

Color Alert® is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market.  As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert® brings CMG’s directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops – ChromaZones –  and international Color Conferences to determine color direction approximately two years in advance (depending on industry).  For instance, colors for 2021 were forecast back in 2019.   As the year unfolds we reveal one color per month.  The results from these events are consolidated to form CMG’s World Color Forecast™ which is revealed annually at CMG’s International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert® lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues.  Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert® allows us to share it with the world.

View our Color Alert Archives

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