CMG Swatchbook – New Brand Identity

By November 24, 2022Swatchbook, Uncategorized

2010’s: 

2016: After nearly two decades with the same branding and logo, CMG launches its new brand identity at the International Summit held in Albuquerque, NM. The initiative included a new logo, updated website, and refreshed messaging. The shape in the center of the new logo symbolizes CMG as a group of professionals spanning an array of fields and practices. The mosaic pattern represents our collective experiences and interpretations coming together as a whole. And the outer circle, with its fusion of continuous color, is representative of the always-moving, always-shifting circle of trends and ideas. The concepts and designs were created and sponsored by CMG member, Britton Marketing and Design Group.
 
Also emerging from this re-branding was our Rally Cry, which ends with, “We connect in color. We collaborate in color. We create in color.” 

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Swatchbook is a bi-monthly feature focused on key moments in CMG’s history. 

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