2021 Key Color Mist

Color Marketing Group, the leading international association of color design professionals, introduced the organizations’ forecasted key colors at the 2019 International Summit in Tucson, AZ late November. The Color Marketing Group’s 2021+ North American key color “Mist” is a color that exudes optimistic confidence and the hopeful resolve to achieve personal and societal goals.

Mist’s pale blue hue, touched with a whisper of toned grey and minimal chroma, is spirited in its lightness.

Alexandria, VA, December 12, 2019 — It is a moment, in the early morning, at civil dawn, when light first emerges and with it, vapor rises, swirls and sparkles with newness. It’s as though the earth has released a fresh breath and exhaled with it a light-filled twinkling of color embodied in the trend forward hue, Mist.

As Color Marketing Group’s North American 2021+ Key Color, Mist will emerge determinedly into the newly established decade as it encompasses the mood, desire, and fantasy of new growth. Its lightness reflects an uninhibited look at the future and it embodies the yearning for ease and a release from discord. In addition, Mist has a sense of forward movement to seek carefree moments. It is a color that exudes optimistic confidence and the hopeful resolve to achieve personal and societal goals.

Life/work balance will continue into the decade as an important consideration with a 24/7 schedule being optimized for families, companies, and individuals. Mist represents this continuing, sweeping cultural shift to when and where activities take place, how they will be accessed, and how it best affects individual’s lives. Mistis a hue to give pause, refresh and reconsider, then move forward with revived purpose. In the designed space, Mist will be present in interiors as paint, as well as textiles and small consumer goods, creating an atmosphere of ease and trust.

Mist is imbued with a promise of thoughtfulness, courtesy, and simplicity. In addition to its freshness, it is also a color of contemplation, of setting the record straight, and can suggest an aura around ideas of renewal and ecology. Mere sustainability is not enough, the goal is for rethinking uses for products, their waste and byproducts. It is an encouraging moment for design and Mist is a color that suggests the transcendence in creating new products. Mist has neither gender nor age, making it ideal for fashion and consumer electronics, as well as transportation. With its ability to take on varying sheen levels and special effects with ease, Mist is a color easy to embrace.

Mist’s pale blue hue, touched with a whisper of toned grey and minimal chroma, is spirited in its lightness. Whether embracing an interior, parading down a catwalk, enhancing a personal device, or moving through a city, Mist is a color of movement and progress.

As dawn rises, so does Mist, a color for the new decade.

About Color Marketing Group’s World Color Forecast™

Color Marketing Group’s multi-industry color design professionals collaborate globally to arrive at their forward-looking color palette of 64 colors. These forecasted colors are supported by color stories that contain each color’s drivers and influences two years ahead. Each of the four global regions identifies their Key Color from their 16 forecasted colors. Product designers across all industries have been influenced by Color Marketing Group’s World Color Forecast for over 57 years.

ABOUT COLOR MARKETING GROUP®

Color Marketing Group®, founded in 1962, is a not-for-profit international association of color design professionals who forecast color directions and is a forum for the exchange of all aspects color. Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists. Color forecasting events are held throughout the world and the results from these events become part of the global World Color Forecast™ revealed at the annual International Summit. More information is available at www.colormarketing.org.

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