April 2024 Color Alert®
Follow Me! from Europe
Energy • Discovery • Collaboration
Follow Me! – our 2024+ European Key Color
Come on, Follow Me!
That is the call to join together to forge ahead in new directions for work, design, and living. Together, a difference can and will be made and it is with a strong, positive energy that many things can be achieved.
This high chroma, vibrant orange is designated as the main Key Color for 2024+ from the CMG European meetings, but is set to take on the world. It is, indeed, a hue that can get the heart racing and illuminate a path forward. It is a colour of discovery, strength, and collaboration. It is also a comfortably familiar hue as Follow Me! beckons, much as the sun’s rays, to come into the warm light for education, camaraderie, and passion. Societal changes in direction can be daunting, but as a collective, obstacles may be overcome and destinations reached.
Conquering physical destinations may be celebrated with Follow Me! as it is anticipated as a colour for sporting goods of all sorts. Hitting a ball, running a course, or skiing the slopes will be made all the more brilliant with a colour as bright as Follow Me! From rackets to shoes, skateboards to ski poles, the bright orange will be seen as a color of unadulterated joy. In addition, it will take on elements of the automotive world in everything from utility vehicles, motorcycles, and sporty cars. It is excellent in any finish, but high-gloss is particularly important as it appears to glow from within.
Though strong, this hue appears almost juicy and inspires with its possibilities for use in interior home. It stands proud and succulent, especially in glossy finishes, and will be found in textured textiles or as an accent colour in a print. As a solid colour accent wall, or an element within a design, Follow Me! is certain to stir the passions as well as be a mouth-watering addition to a space. Consider it is seating, tableware, or window treatments, to add a sunny note every day. It will also appear in consumer goods as diverse as small kitchen appliances or phone covers. No matter where it appears it makes a statement of positivity.
Bring everyone together to embrace the energy and possibilities with Follow Me!
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