May 2021 Color Alert®
HEX #707322, NCS 4550-G60Y, sRGB 113, 115, 33
Indoors, outdoors, let’s hear it for green, and Greenery!
Following close behind blue, green is the color most associated with the planet. For good reason, it is the color for eco-friendly living, gardens, the produce section of the local market, freshness, and on and on.
Greenery feels just picked from the garden. It was determined in 2019 at CMG’s Asia Pacific region as a color for 2021, and the prediction is even more spot-on than originally imagined. From a point of looking at “pure land” to reveling in the simple pleasure of a rolling pasture, the direction for green’s importance was well underway to emerge this year.
With the past year’s issues, the world was reintroduced to gardens and embracing the great outdoors as actual lifelines to stability. This fresh yellow-based green brings the countryside into daily life. Through plants, artwork, and green products (in color and realization), real and digital versions add to this green life. Pure land is a place where nature and home come to rest. Inspired by travel, this hue comes alive with colors from nature and historical influences from afar.
This hue is quickly moving into interior and exterior homes, as well as commercial environments, as a hue to represent all things natural and pure. For interiors, expect to find it in textiles, counter surfaces, architectural coatings, and home accessories. Tabletop items from dishware to linens will bring the garden front and center, both inspired by and relating with live plants. For exterior homes, Greenery will appear in furnishings as well as accent colors in paint and suggesting aged patina on copper lighting.
As a perfect complement to spaces personal and public, from home to office, Greenery will also be a fashion color for the year. Blended with other hues to create a fresh take on Camo, it will also be a bold, natural statement color all on its own. Sportswear, loungewear, and accessories will take advantage of this color of the world. From local color to internationally recognized color of nature, Greenery will color clothing for all generations and moments.
Green living – not only a mantra, a lifestyle, and what better to represent it than Greenery.
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May 2021 CONTRIBUTORS: Sandy Sampson, Paula Leonard, Mark Woodman, Samantha MacLean, Judith van Vliet, and Sekisui KYDEX®