2023 January Color Alert®

Revival Green – our European 2023+ Key Color

Ahhhh, the beginning of a new year, and after a bit of a rest, the great feeling of being revived and moving forward. Answering the call for a comfortable, easy start to the year, Revival Green appears as a color that is effortlessly cool and calm, and ready to take on the year with ease.

Green is usually considered refreshing, nurturing and connects a love for nature and the universal desire to protect Mother Earth. Slightly muted with a grey nuance, Revival Green is a blue based green that conjures the design imagination with one of nature’s predominant hues. Its status as Color Marketing Group’s European 2023 Key Color underscores its importance in the design world, and intimates that it will undoubtedly appear in products around the world.

The worldliness of this subtly washed-looking “natural neutral” allows it to blend in or enhance almost any other hue, or pattern. Its quiet element also makes it easy to grace textiles for home and fashion alike, in diverse materials and styles from contemporary to traditional. It is be a new type of color for automotive and consumer goods as well, adding a contemplative color to products that usually reverberate with speed and movement. Revival Green balances the high-end technology of those products with its touch of earthy composure.

A hue that feels fresh, but does so in a quiet way, Revival Green is just the hue to start the year with an easy-going attitude.

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