July 2022 Color Alert®
DESPERTAR – 2070-Y70R, 199,73,41 #C74929
“My future’s so bright, I need to wear shades.”
Thumbing one’s nose at the rampant negativity that is so prevalent is a powerful way to move forward. It’s leaving the past behind and moving forward in a bold fashion.
Despertar, translated as “awakening” in English, is an intense, vibrant, and highly saturated orange that is symbolic of the sun’s power and the rich life of the earth, all suggesting great growth and strength. It is a color to symbolize the awakening of future experiences, expressions, and actions in life.
It is about savoring life and soaking in all of the goodness that can be found. This is a color of the earth and heavens, one that envelops the viewer as well as entering their color experience. Warm, sultry, and intoxicating, if Despertar was a scent, it would be reminiscent of spice markets, heady with hundreds of aromas that burst with possibility and excitement.
It holds the promise and positivity of a new day and the revival of mind, body, and spirit. Emanating originally from Latin America Color Marketing Group color workshops, it is emerging in 2022 with broad reach in apparel and interior décor as well as expanding to visual communications and accessories from home to fashion. Though initially bright, it is also appearing with a slightly muted take but still with the same underlying power and energy.
Used in fashion, garments get a rich, warm treatment that feels comforting and optimistic. The same hue used for accessories adds a touch of intensity and individuality as it contrasts with other hues. It gives footwear, especially casuals and sports shoes, a brawny “kick down the obstacles” vibe.
Interiors, and some exteriors (what a great entrance door color!), will continue the warming trend as Despertar adds a new layer of orangey-red to spaces. It is, after all, yellow with an overwhelming red influence, so can suggest everything from glowing stones to the hot sun. From furniture to soft upholstery, bedding to toss pillows, the intense warmth of Despertar revs up any space in which it appears.
A new take on power, promise, and positivity, Despertar stirs the senses, literally and figuratively, as a color with which to push forward.
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July 2022 CONTRIBUTORS: Paula Leonard, Mark Woodman, Samantha MacLean, Judith van Vliet, Sekisui KYDEX®, and Koroseal.