November 2019 Color Alert®
NCS S 2030-G90Y RGB 204, 193, 123 HEX #CCC17B
Protein Creates Potent Color!
Protein inspired by new plant life, new food sources, and the freshness of a new day, is a color for life, a color for power, with many possibilities. Discussed in European meetings in 2017, to emerge in 2019, Protein’s green embodies freshness for now and the future.
The light green hue, heavily influenced by yellow, is a color of nature, whether the earliest bud of a new plant or the vibrant life of insects, Protein suggests a new way of approaching the planet and its resources, personal, renewable and forever energetic.
It is the perfect hue to suggest nature and bring it indoors and onto products. From algae to crisp lettuce, air cleansing house plants to terrariums teeming with life, Protein focuses attention on its inspiring origins.
Enliven a space with walls in Protein, creating an oasis of healthy green, or add it as a sharp accent color in home accessories and accent furnishings. Its color will bring energy to appliances, dishware, and textiles and add an environmental note to the interior space.
Interiors, however, are only one place where Protein can add natural beauty. Fashion will adopt this hue as an animated color that moves beyond basic to a version full of new life. It is a color of health and vigor with a “superhero” aura that translates across gender and generational lines. Protein makes everything a power statement.
With special effects, Protein can sparkle as though mixed with morning dew on consumer electronics, be a vision of speed in transportation, and add an animating note to graphics.
Protein, it’s more than a simple green, it is a color with energy and life.
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Maximize your greens!
Take green to the max with the power of Protein!
A hue inspired by nature and representing renewability and freshness, Protein, is not simply another green, it is the perfect hue to suggest nature and bring it indoors and onto products.
Protein, a light green hue, heavily influenced by yellow, is a color of nature, whether the earliest bud of a new plant, or the vibrant life of insects.
Beautiful in its own simplicity, Protein springs to new life when invigorated with special effects. It can sparkle like an insect’s wings with metallic shimmer, become reserved and elegant in a matte finish, or glisten with a gloss sheen as if it were caressed by morning dew.
As an individual hue, Protein stands proudly strong though it is equally adept at enhancing other hues, creating a garden aesthetic with citrus colors of orange, pink, and yellow, or adding an important note of nature to an urban landscape when coordinated with charcoal grey, tan, and black.
Protein is also excellent for slightly unique color combinations, paring it with cordovan, pale blue, terra cotta, or teal.
A color of energy and nature, Protein focuses attention on its inspiring origins, and creates energized visual design.
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November 2019 CONTRIBUTORS: Judith van Vliet, Sandy Sampson, Mark Woodman, Maryanne Cole