European Guest Speaker, Laura Perryman, explores vibrant and sustainable material futures.
Adding colour to a material can completely change it’s perception, usage, and value. However, as our consumption of materials has grown, we’ve seen colour being applied ever more mechanically to surfaces, degrading our experience of colour and marring our environment. Despite this, there is a next generation material colouring processes, approaches, and pioneering designers and companies on the horizon who are thoughtfully responding to the complex questions posed by waste and toxicity. Laura’s presentation – Colour Via – A New Age of Conscientious Colour – looks forward and explores vibrant and sustainable material futures.
About Laura Perryman
Laura Perryman is the Founder of Colour of Saying, a research studio dedicated to Colour & Material Design, and Trend & Colour Consultancy. Colour of Saying was established in 2016 to create forward thinking colour and material design insights and experiences for brands connecting her expertise in trend forecasting, materials, product design, and art direction.
Working with companies she consults and helps navigate future opportunities as well as creating tangible and on trend design solutions. She has brought this specialist knowledge and approach into play for brands as diverse and forward thinking as Habitat, Nokia, 3M, DuPont, Sainsbury’s, Speedo, Antron Carpets, Panasonic Europe, Haier, Homebase, Comex, Post-It, HP, Arrival and trend forecasting agencies including WGSN, Stylus and Beautystreams.
Laura has 12 years experience as a colour and materials designer and a trend forecaster. Her ethos is that colour and aesthetics should be innovative, well considered, but above all purposeful.
“A subtle difference in surface texture or a shift in colour has huge impact on the senses. The ability to identify and harness colour, material, and finish is imperative to experience.”
Gathering inspiration from emerging design, new materials, consumer insights, Laura is a creative thinker, in the field of colour, materials and design innovation.
CMG 2019 European Conference, Catania, Italy
Dates: Wednesday, May 15th – Friday May 17th, 2019
Location: Plaza Hotel Catania, Viale Ruggero Di Lauria No. 43, 95127, Catania, Italy
2021+ European Forecast
We recently revealed the 2020+ European Forecast during our 2018 International Summit – now we begin to forecast color directions for 2021 and beyond and YOU can be part of that conversation. Our Conference Workshops offer a chance to explore and recognize subtle nuances in color, to envision which palettes and combinations will best attract, inspire, and inform, and to explore the global influences and drivers that affect color directions.
At the very heart of all CMG Conferences is the Color Forecasting process where the world’s leading color and design influencers share, discuss and explore directions. You will be on the cutting edge of color forecasting, and you’ll bring these insights back with you to shape and validate discussions and decisions on color directions for your industry, product, or service. CMG’s Forecasting process is a collaboration of minds; a joint effort to understand and interpret what is happening in the world around us and how this will influence color. The final result? A 16-color Directional Forecast that is distributed electronically with a report identifying the trends and influences affecting color directions. The Color Forecast shows notations in all the major color systems including Pantone, NCS, RAL, RGB and LAB.
Who Should Attend?
Global manufacturers, brands, and marketers understand the importance of color marketing to their bottom line. Your company will benefit from creating research fueled and validated products in colors that sell. As a project manager, product developer, designer, manufacturer, CMF specialist, color specifier, and anyone who works with color for products you won’t want to miss the important color discussions.