Color Exploration, Halo
CMG’s 2019 Color Alert® Color, Halo
Hallelujah! Lift your color spirits to the sky with Halo! Rising during Color Marketing Group discussions in Europe in 2017, for emergence in 2019, this light blue has, indeed, arrived to sooth our souls, and eyes, with its soft take on a classic hue.
Beautifully balanced between blue and green, with the perceived lightness of air, Halo adds a sense of weightlessness to any product it touches. It practically feels transparent and its clarity adds to its fresh take on its core color.
Halo is the breath of fresh air for which the world has been longing. It may have originated in Europe, but it is embraced around the world and has, like many other light hues, become season-less. Halo is a welcome addition to color palettes for fashion, home, technology, and myriad other applications, and consistently delivers a message of newness and clarity.
Read the full Color Alert® story.
TechmerVision Color Exploration
When applying trend or directional colors during the product development process, one may need to do some further color design exploration to identify the perfect product color. By using the TechmerVision digital color tool to explore Color Marketing Group’s Color Alert® monthly forecasted colors, designers are able to visualize color nuances, interactions, and harmonies to accurately and quickly prototype colors for products.
TechmerVision Color Exploration is a web-based color tool that accurately visualizes forecasted color directions beyond the actual hue. It provides a quick and affordable way to increase color harmony while minimizing color discordance during the product development cycle. The aim is to help designers translate their inspiration into color for application and for design development purposes.
TechmerVision Color Explorations can be downloaded from the member-only Reports area.
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