October 2019 Color Alert®
sRGB 255, 214, 131 HEX #FFD683 NCS S 5040 Y10R
Convey positivity and trust, with XIN!
Yellow is considered a modern thinker, it is thought to encourage energy and boost enthusiasm and Xin embodies those traits and more. Discussed and forecast in 2017 for arrival in 2019, Xin’s vibrant yellow surges onto the world stage with a sense of purpose and joy. With language translations such as “heart” and “to believe” it is a hue that is ready to transform anything it embraces.
Xin is an antidote to difficult times with a notion full of promise for the future. It is a hue that suggests not only the warmth of the sun, but radiates health, fitness, and well-being. Xin is the color counterpoint to the worries of the day and the longing for a better place. Xin will help illuminate the path!
Proud and bright, Xin will add its spark to interior and exterior home, sports and recreation, and fashion. Its beauty lay not only in its instantly recognizable hue, but also its ability to create a sense of trust and uninhibited thinking.
For sports and recreation, Xin is a powerful color moment that spurs action and energy. It translates across gender and generation with its upbeat message and “can do” attitude. The same sense of success can be found in exterior and interior home, where Xin can color an entire space or punctuate an environment with this sunny, upbeat hue.
Fashion’s fondness for yellow continues here and establishes a hue of joy, no matter the season, of geographic location. Xin may color an entire ensemble or add a jolt of its yellow to other colors.
In addition to its core hue, Xin is the perfect foil for different sheen levels and special effects. High gloss creates energy, matte offers warm quiet, while metallic or pearlescent effects give it added depth and strength.
Xin moves beyond mere yellow to become a beacon of hope, health and life.
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XIN is IN!
Make a bold statement with the yellow of Xin! A hue that can suggest an antidote to difficult times, Xin symbolizes the warmth of the sun and radiates health, fitness, and well-being
Xin brings a punch of color that adds life and energy. An ideal hue for sports and recreation, Xin is equally exciting for fashion and home. Ageless and unconcerned with gender boundaries, Xin will be the color of achievement.
Stunning when solo, Xin is a natural fit for the many blues and greens on the market. It adds warming brightness to modern grey and black and hints at a bit of retro combined with mid-century mint, red, and pink. Truly adaptable, whether satin, matte or high gloss, or with a special effect, Xin’s ability to be uplifting is almost boundless.
Color combinations aren’t limited to a specific market and Xin will be integral in living spaces, in a sports venue, or on a body. It is the color for all, that can raise all higher than ever before.
Bright, energized, happy, and able to radiate a new sense of well-being, Xin is in!
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October 2019 CONTRIBUTORS: Judith van Vliet, Sandy Sampson, Mark Woodman, Maryanne Cole