Halo MAXIMIZE Color Alert® Color Exploration
Techmer PM has partnered with Color Marketing Group® to bring members the TechmerVision Color Exploration Halo MAXIMIZE, an extension of the Color Alerts® which explores colors in combination with the forecasted color.
TechmerVision Color Exploration
When applying trend or directional colors during the product development process, one may need to do some further color design exploration to identify the perfect product color. By using the TechmerVision digital color tool to explore Color Marketing Group’s Color Alert® MAXIMIZE, colors in combination with the Color Alert monthly forecasted colors, designers are able to visualize color nuances, interactions, and harmonies to accurately and quickly prototype colors for products that are on-trend.
Color Alert® MAXIMIZE
Your design dreams can float in the incredible lightness of Halo. This airy light blue hue, originating in Europe, but taking on the world, has the ability to lift the look of a product or space with its clarity and freshness.
Halo is a new take on pale blue and its balance of blue and green makes it a perfect hue to create analogous color palettes with deeper values of those same hues. Crisp with deep blue, and refreshing with dark green, it is a natural color for a breath of fresh air. Halo adds an edge to black and grey, cools bright colors like orange and yellow, and becomes an energetic addition with beige and brown.
Read the full Color Alert® and Color Alert® MAXIMIZE color story.
TechmerVision Color Exploration is a web-based color tool that accurately visualizes forecasted color directions beyond the actual hue. It provides a quick and affordable way to increase color harmony while minimizing color discordance during the product development cycle. The aim is to help designers translate their inspiration into color for application and for design development purposes.
TechmerVision Color Explorations can be downloaded from the member-only Reports area.
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