Latin American 2020+ World Color Forecast™ Key Color

This month we spotlight our Latin American Key Color, forecast during our 2018 events to emerge in the market in 2020.  This Key Color is one of 4 regional colors selected from our 2020+ World Color Forecast™.

Evolve in the next decade with Ver-de-Verdad!

Translating to seeing things how they are and how they are evolving, Ver-de-Verdad, Latin America’s 2020+ Key Color, and new hue for the new decade, insists we perceive everything with a new perspective and determining exciting new action.

Ver-de-Verdad is a key trend in color and design, and life. An expressive green color, balanced with yellow and toned with black,Ver-de-verdad is a hue that represents an increased awareness and knowledge of nature, of construction, and everything’s place on the planet.

The hue suggests healing, of journeys into the forest primeval, and the connected nature of the shared eco-system. Ver-de-Verdad is egalitarian in use, embracing all manner of designed products and spaces. Personal items, commercial design, graphics, and art will all play canvases for its lush hue.

Aware, informed, and ready to protect innumerable environments. Ver-de-Verdad represents the ideas and the goals in one hopeful hue.

Download the Key Color PDF.



Color Marketing Group®, founded in 1962, is a not-for-profit international association of color design professionals who forecast color directions and is a forum for the exchange of all aspects color. Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists. Color forecasting events are held throughout the world and the results from these events become part of the global World Color Forecast™ revealed at the annual International Summit.



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