Color Exploration Color Alert® City Grey MAXIMIZE
Techmer PM has partnered with Color Marketing Group® to bring members the TechmerVision Color Exploration City Grey MAXIMIZE, an extension of the Color Alerts® which explores colors in combination with the forecasted color.
TechmerVision Color Exploration
When applying trend or directional colors during the product development process, one may need to do some further color design exploration to identify the perfect product color. By using the TechmerVision digital color tool to explore Color Marketing Group’s Color Alert® MAXIMIZE, colors in combination with the Color Alert monthly forecasted colors, designers are able to visualize color nuances, interactions, and harmonies to accurately and quickly prototype colors for products that are on-trend.
Color Alert® MAXIMIZE
Become absorbed with City Grey. This CMG hue, emanating originally from Asia Pacific’s color forecasts for 2019, ratchets the power of deep, near-black to new levels.
It’s not enough that it has the power to stand on its own, City Grey is poised to influence anything it comes near. Standing alone, it commands attention and becomes a testament to its own style. Strong, bold, and self-aware, it boasts a quiet side that is comforting and desirable in design.
City Grey can morph and reveal countless interpretations and meanings depending on its implementation. It can be graceful in lustrous silk, steadfast in wool, brutish or refined in metal, and sophisticated in wood.
Read the full Color Alert® and Color Alert® MAXIMIZE color story.
TechmerVision Color Exploration is a web-based color tool that accurately visualizes forecasted color directions beyond the actual hue. It provides a quick and affordable way to increase color harmony while minimizing color discordance during the product development cycle. The aim is to help designers translate their inspiration into color for application and for design development purposes.
TechmerVision Color Explorations can be downloaded from the member-only Reports area.
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